Promotional products are branded gifts which feature the logo and name of your company. They happen to be the oldest form of branding, advertising and marketing. Even in the present era, promotional products are the best way to remind customers about your company and are also the cheapest way to advertise.
There are three key points to ensure that the promotional products you use are most effective for advertising your business. They are:
- The products must have utility for the recipient
- They must be relevant as per your brand.
- They have to represent well, your company.
Apart from these three basic points, here are a few tips on how to select the right promotional products for your company:
- DEFINING THE AIM:
This involves addressing the following questions- What is your point? What do you aim to achieve with the promotional products? What will be the method of distribution? How will they fit in your marketing strategy? How will you evaluate its impact?
Thus you must have clear plan while choosing promotional products lest you waste your marketing budget.
- PRODUCT ACCORDING TO THE PERSON:
Don’t choose products you like-choose ones that will appeal to your target audience. Make sure they fit your aim- you may want to gift different items to different persons. For instance, nail files may be given to female customers while tactical flashlights may be gifted to your male clients. Another example is that promotional power bank may be gifted to attract techie customers.
- DON’T FALL INTO A RUT:
Some companies like gifting signature promotional items. It is time to reconsider this strategy. Customers may already have promotional gifts you gifted them on a previous occasion. It is good to go in for something fresh and new every time.
- KEEP FOCUS:
Don’t gift items to everyone you encounter though they may fit parameters of your audience. Target gifts carefully for better impact. For instance, handing out gifts to all who pass through your booth in a trade show will cheapen their value.
- GET BACK SOMETHING:
Not only should you focus on gifting but try to get something in return. For instance, get contact information from all who received your promotional gifts. While this is easy with past and current customers, with potential customers, you need to push for something in return.
- CHOOSE USEFUL ITEMS:
Select items that will be of use to customers for a long time. As per a study, use of promotional products, garnered a boost of 69% in brand interest and 84% rise in positive impression of brand. This was mainly by repeated use of the promotional product by recipients. You can even gain brand value by other persons who view the use of products by your clients.
- INCORPORATE A CALL TO ACTION:
Another key tip is to provide recipients with an opportunity for a call to action. You must include details of your company: tagline, URL, logo, QR code, Phone number etc –whatever benefits you. Make every detail count in the small space you have on the product. Go in for custom corporate gifts that will be useful both ways.
These are some top tips to help you select the right promotional products for your company.